Worldwide mobile phone messaging app user penetration from 2014 to 2019

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Mobile phone internet usersMobile phone usersPopulation
2014 51.7%25.2%14.9%
2015 60.1%31.7%19.4%
2016 *62.4%35%22%
2017 *64.5%38%24.5%
2018 *66.4%40.6%26.8%

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Description Source More information
This statistic presents the penetration rate of mobile phone messaging app users worldwide from 2014 to 2019. In 2015, 60.1 percent of mobile phone internet users accessed over-the-top messaging apps to communicate. This share is projected to grow to 68.2 percent in 2019.
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Release date
November 2015
Survey time period
2014 to 2015
Supplementary notes
Mobile phone users of any age who use an over-the-top (OTT) messaging app via mobile phone (browser or app) at least once per month.

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