Online travel industry – further information Gone are the days where travel booking and reservations were only possible by visiting travel agencies or ordering by phone – travel websites and mobile apps have been making digital travel arrangements increasingly easy. For current day travelers, it is almost unthinkable not to be able to independently plan and book travel arrangements beforehand – many internet users appreciate the ability to create their own itineraries with the help of digital tools such as travel planning websites, price comparison websites or review portals, which frequently provide visitors with the option to directly book accommodation at listed locations. Even Google has started to take advantage of this situation by launching its Google Flights product.
In the United States, the majority of travel sales still occur via desktop but mobile is catching up – in 2015, U.S. mobile travel sales amounted to 52.08 billion U.S. dollars and are set to reach almost 95 billion U.S. dollars in 2019. As of March 2017, travel apps were consistently ranked among the most popular categories in the Apple App Store with a 3.93 percent share of all active apps. Travel & local apps also had a 95.88 percent reach among Android users in the United States as of December 2016. In addition to outright travel app coverage, travel brands have also got travel app usage covered on social media – 95 percent of the leading travel brands have an Instagram profile; ranking it fifth in global industry adoption.