Channels where consumers browse for Black Friday items in key markets 2018

This statistic presents the channels where consumers browsed for Black Friday purchases in selected countries, as of of September 2018. According to a survey by McKinsey & Company, some 49 percent of respondents in the United States reported that they browsed for Black Friday purchases on retailer websites, whilst in Canada 59 percent of respondents stated the same response.

Channels shoppers use for Black Friday purchases in selected countries as of September 2018

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Source

Release date

November 2018

Region

Worldwide

Survey time period

September 2018

Number of respondents

1,007 respondents

Age group

18-69 years

Method of interview

Online survey

Supplementary notes

Survey size sample distributions by country:
United States: n = 430; United Kingdom: n = 203; Germany: n = 166; Canada: n = 208

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Statistics on "Online shopping in Italy "

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