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Global Google mobile advertising revenues 2014-2018

Published by Statista Research Department, Oct 26, 2016
This statistic presents an estimate on Google's net mobile advertising revenues worldwide from 2014 to 2018. In 2016, the online company's net advertising revenues amounted to 37.57 billion U.S. dollars and are projected to reach 61.26 billion U.S. dollars in 2018.

Worldwide net mobile advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)

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Release date

October 2016

Region

Worldwide

Survey time period

2014 to 2016

Supplementary notes

*Forecast
Net ad revenues after company pays traffic acquisition costs (TAC) and content acquisition costs (CAC) to partner sites; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tables
2014 data from earlier publication

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Key figures

7

Traditional advertising

6

Online advertising

8

Mobile advertising

6

Largest advertisers

7

Further related statistics

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Topics

Mobile searchMobile app usageMobile internet usage worldwideMobile commerce in the United StatesMobile advertising and marketing in the U.S.
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