Global Google mobile advertising revenues 2014-2018

This statistic presents an estimate on Google's net mobile advertising revenues worldwide from 2014 to 2018. In 2016, the online company's net advertising revenues amounted to 37.57 billion U.S. dollars and are projected to reach 61.26 billion U.S. dollars in 2018.

Worldwide net mobile advertising revenues of Google from 2014 to 2018

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Release date

October 2016



Survey time period

2014 to 2016

Supplementary notes

Net ad revenues after company pays traffic acquisition costs (TAC) and content acquisition costs (CAC) to partner sites; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tables
2014 data from earlier publication

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Statistics on "Digital advertising in the United Kingdom (UK)"

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