Brazil: perception of small and medium-sized businesses' WhatsApp accounts 2020

Published by
Tiago Bianchi,
Aug 11, 2022
As of August 2020, around 71 percent of mentions of small and medium-sized businesses' WhatsApp accounts on their respective Facebook pages, Instagram, Twitter, and Reclame Aqui profiles were deemed positive. Approximately 27 percent of social media mentions were considered negative by the source.

Distribution of mentions of WhatsApp accounts of small and medium enterprises on social media in Brazil as of August 2020, by tone

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Release date

October 2020

Region

Brazil

Survey time period

August 2020

Supplementary notes

Data retrieved from companies' Facebook pages, Instagram, Twitter, and Reclame Aqui profiles.

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