E-mail marketing effectiveness among baby boomers in the U.S. 2022

Published by Statista Research Department, Oct 9, 2023
During a 2022 survey carried out in the United States, 31 percent of responding baby boomers stated it was likely or very likely that a brand's regular newsletter would influence them to purchase something. On the other hand, 27 percent said such a situation was unlikely or very unlikely to happen.

Likelihood of email newsletter instigating baby boomer consumers to purchase something in the United States as of June 2022

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Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

1,059 respondents

Supplementary notes

Original question: "How likely is it that a brand's regular email newsletter would influence you to purchase something?"
The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations.
The source does not provide information on the type of survey used or on the exact age of the responding consumers.

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