According to a survey conducted in December 2021 in France, Germany, the United Kingdom, and the United States, 51 percent of responding senior company decision-makers stated that they used local SEO management in relation to their physical marketing activities and locations. Another 49 percent stated that inventory promotion and social media posting were additional digital activities that their companies do in order to achieve hybrid customer experiences.
Type of digital marketing activities that companies do in relation to their physical locations in the United States and selected countries in Western Europe as of December 2021
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Statistics on Marketing personalization in the United States
Overview
4
- Premium Statistic CX personalization & optimization revenue worldwide 2020-2026
- Premium Statistic Level of integration of personalization technology within tech stacks worldwide 2021
- Premium Statistic Success of personalization among businesses worldwide 2021
- Premium Statistic Leading approaches to content-led communications worldwide 2022
Marketer insights
6
- Premium Statistic Leading marketing priorities according to U.S. CMOs 2021
- Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
- Premium Statistic Share of content personalized for customers among U.S. organizations 2021
- Premium Statistic B2C revenue derived from personalization in the U.S. 2021, by company type
- Premium Statistic Leading motivations of U.S. marketers to work with retail media networks 2021
- Premium Statistic Impact of cookie deprecation on consumers in the U.S. 2020
Consumer insights
8
- Premium Statistic Consumer attitude to ads of selected products and service types in the U.S. 2022
- Premium Statistic Consumer expectations of advertising in the U.S. 2021
- Premium Statistic Attitude towards personalized ads in the U.S. 2022
- Premium Statistic Marketing technologies seen as favorable by consumers in the U.S. 2021
- Premium Statistic Share of U.S. consumers who expect personalized content 2021
- Premium Statistic Importance of marketing personalization for consumers in the U.S. 2021
- Premium Statistic Impact of personalization on future online shopping behavior in the U.S. 2022
- Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
Data usage
8
- Premium Statistic U.S. marketing data spend 2017-2021
- Premium Statistic Leading purposes of intent data according to marketers in the U.S. 2022
- Premium Statistic Benefits motivating consumers towards loyalty programs in the U.S. 2022
- Premium Statistic Consumers comfortable sharing data to create personalized ads in North America 2021
- Premium Statistic Data consumers share to get personalized ads in the U.S. 2021
- Premium Statistic Information advertisers can use to target ads in the U.S. 2022
- Premium Statistic Leading ways brands' actions with data can improve consumer trust in the U.S. 2022
- Premium Statistic Attractiveness of incentives to share personal data in North America 2021
Further related statistics
21
- Share of auto industry digital advertising expenditure in India 2022, by format
- Artificial intelligence types used for customer experience improvement worldwide 2022
- Top challenges with hybrid customer experience in the U.S. and W. Europe 2021
- Digital advertising expenditure in Turkey 2007-2021, by type
- Leading digital advertising trends and events in Poland 2022
- Tech types used for marketing and CX activities the U.S. and Western Europe 2021
- Digital marketing methods ranked by planned spending increase in the UK 2018
- Top activities marketers trust AI to carry out worldwide 2022
- CX personalization & optimization revenue worldwide 2020-2026
- Reliance on cookies in advertising in the U.S. 2020, by industry
- Reliance on cookies in advertising in the U.S. 2021
- Usage of digital marketing methods in SMEs in Finland 2018
- Assessment of the level of digital advertising expenditure in Poland 2021
- Leading digital consumer engagement tactics worldwide 2022
- Digital marketing channels used in healthcare marketing in the U.S. 2022
- Retail emails likely to be opened by online shoppers in the U.S. 2022
- Top reasons for investing in metaverse advertising & marketing in the U.S. 2022
- Top reasons for not investing in metaverse advertising & marketing in the U.S. 2022
- Share of media buyers investing in metaverse advertising & marketing in the U.S. 2022
- Leading digital ad formats in EMEA 2022
- Importance of voice assistants as marketing channels in North America 2021
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Uberall. (January 3, 2022). Type of digital marketing activities that companies do in relation to their physical locations in the United States and selected countries in Western Europe as of December 2021 [Graph]. In Statista. Retrieved March 24, 2023, from https://www.statista.com/statistics/1360077/types-digital-marketing-activities/
Uberall. "Type of digital marketing activities that companies do in relation to their physical locations in the United States and selected countries in Western Europe as of December 2021." Chart. January 3, 2022. Statista. Accessed March 24, 2023. https://www.statista.com/statistics/1360077/types-digital-marketing-activities/
Uberall. (2022). Type of digital marketing activities that companies do in relation to their physical locations in the United States and selected countries in Western Europe as of December 2021. Statista. Statista Inc.. Accessed: March 24, 2023. https://www.statista.com/statistics/1360077/types-digital-marketing-activities/
Uberall. "Type of Digital Marketing Activities That Companies Do in Relation to Their Physical Locations in The United States and Selected Countries in Western Europe as of December 2021." Statista, Statista Inc., 3 Jan 2022, https://www.statista.com/statistics/1360077/types-digital-marketing-activities/
Uberall, Type of digital marketing activities that companies do in relation to their physical locations in the United States and selected countries in Western Europe as of December 2021 Statista, https://www.statista.com/statistics/1360077/types-digital-marketing-activities/ (last visited March 24, 2023)
Type of digital marketing activities that companies do in relation to their physical locations in the United States and selected countries in Western Europe as of December 2021 [Graph], Uberall, January 3, 2022. [Online]. Available: https://www.statista.com/statistics/1360077/types-digital-marketing-activities/