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The combined expenditure on Google advertising of online travel companies Booking Holdings and Expedia Group roughly doubled in 2021 over the previous year, after falling sharply in 2020 due to the impact of the coronavirus (COVID-19) pandemic. Despite the sharp annual increase, the spending did not surpass pre-pandemic levels, totaling around
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billion U.S. dollars in 2021. That year, the combined expenditure on Google ads accounted for over
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percent of the total amount spent by the two online travel giants on performance advertising.
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Combined expenditure on Google performance advertising of Booking Holdings and Expedia Group worldwide from 2019 to 2021
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Yahoo. (May 5, 2022). Combined expenditure on Google performance advertising of Booking Holdings and Expedia Group worldwide from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 05, 2025, from https://www.statista.com/statistics/1364477/expenditure-google-ads-booking-expedia-worldwide/
Yahoo. "Combined expenditure on Google performance advertising of Booking Holdings and Expedia Group worldwide from 2019 to 2021 (in billion U.S. dollars)." Chart. May 5, 2022. Statista. Accessed November 05, 2025. https://www.statista.com/statistics/1364477/expenditure-google-ads-booking-expedia-worldwide/
Yahoo. (2022). Combined expenditure on Google performance advertising of Booking Holdings and Expedia Group worldwide from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 05, 2025. https://www.statista.com/statistics/1364477/expenditure-google-ads-booking-expedia-worldwide/
Yahoo. "Combined Expenditure on Google Performance Advertising of Booking Holdings and Expedia Group Worldwide from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 5 May 2022, https://www.statista.com/statistics/1364477/expenditure-google-ads-booking-expedia-worldwide/
Yahoo, Combined expenditure on Google performance advertising of Booking Holdings and Expedia Group worldwide from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1364477/expenditure-google-ads-booking-expedia-worldwide/ (last visited November 05, 2025)
Combined expenditure on Google performance advertising of Booking Holdings and Expedia Group worldwide from 2019 to 2021 (in billion U.S. dollars) [Graph], Yahoo, May 5, 2022. [Online]. Available: https://www.statista.com/statistics/1364477/expenditure-google-ads-booking-expedia-worldwide/
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