Aided screen ad recall in Czechia 2022
According to the study from October 2022, the most effective way of advertising was via television in Czechia. When given the industry sector brands (aided recall), 80 percent of the participants were able to recall seeing advertisements on television recently. With BVOD, this share was 78 percent ,and with social media YouTube and Facebook, it was 62 and 51 percent, respectively.
