According to the study from October 2022, the most effective way of advertising was via television in Czechia. When given the industry sector brands (aided recall), 80 percent of the participants were able to recall seeing advertisements on television recently. With BVOD, this share was 78 percent ,and with social media YouTube and Facebook, it was 62 and 51 percent, respectively.
From which of the following industry sector brands have you seen an advertisement recently?
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Mediaguru. (November 24, 2022). From which of the following industry sector brands have you seen an advertisement recently? [Graph]. In Statista. Retrieved October 26, 2024, from https://www.statista.com/statistics/1381287/czechia-aided-screen-ad-recall/
Mediaguru. "From which of the following industry sector brands have you seen an advertisement recently?." Chart. November 24, 2022. Statista. Accessed October 26, 2024. https://www.statista.com/statistics/1381287/czechia-aided-screen-ad-recall/
Mediaguru. (2022). From which of the following industry sector brands have you seen an advertisement recently?. Statista. Statista Inc.. Accessed: October 26, 2024. https://www.statista.com/statistics/1381287/czechia-aided-screen-ad-recall/
Mediaguru. "From Which of The following Industry Sector Brands Have You Seen An Advertisement Recently?." Statista, Statista Inc., 24 Nov 2022, https://www.statista.com/statistics/1381287/czechia-aided-screen-ad-recall/
Mediaguru, From which of the following industry sector brands have you seen an advertisement recently? Statista, https://www.statista.com/statistics/1381287/czechia-aided-screen-ad-recall/ (last visited October 26, 2024)
From which of the following industry sector brands have you seen an advertisement recently? [Graph], Mediaguru, November 24, 2022. [Online]. Available: https://www.statista.com/statistics/1381287/czechia-aided-screen-ad-recall/