According to the study from October 2022, the most effective way of advertising was via television in Czechia. When not given any list of industry sector brands (free recall), 63 percent of the participants were able to recall seeing advertisements on television recently. With BVOD, this share was 52 percent, and with social media Facebook and YouTube, it was 41 and 29 percent, respectively.
From which industry sector brands have you seen an advertisement recently?
Survey was conducted by filming and observing the participants' eye and face movements.
Supplementary notes
*Broadcasting video on demand.
The participants were asked generally, they were not given a list of industry sector brands such as TV, BVOD, or YouTube (free recall).
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Mediaguru. (November 24, 2022). From which industry sector brands have you seen an advertisement recently? [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/1381289/czechia-free-screen-ad-recall/
Mediaguru. "From which industry sector brands have you seen an advertisement recently?." Chart. November 24, 2022. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/1381289/czechia-free-screen-ad-recall/
Mediaguru. (2022). From which industry sector brands have you seen an advertisement recently?. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/1381289/czechia-free-screen-ad-recall/
Mediaguru. "From Which Industry Sector Brands Have You Seen An Advertisement Recently?." Statista, Statista Inc., 24 Nov 2022, https://www.statista.com/statistics/1381289/czechia-free-screen-ad-recall/
Mediaguru, From which industry sector brands have you seen an advertisement recently? Statista, https://www.statista.com/statistics/1381289/czechia-free-screen-ad-recall/ (last visited September 21, 2024)
From which industry sector brands have you seen an advertisement recently? [Graph], Mediaguru, November 24, 2022. [Online]. Available: https://www.statista.com/statistics/1381289/czechia-free-screen-ad-recall/