According to the study from October 2022, the most effective way of advertising was via television in Czechia. When not given any list of industry sector brands (free recall), 63 percent of the participants were able to recall seeing advertisements on television recently. With BVOD, this share was 52 percent, and with social media Facebook and YouTube, it was 41 and 29 percent, respectively.
From which industry sector brands have you seen an advertisement recently?
Survey was conducted by filming and observing the participants' eye and face movements.
Supplementary notes
*Broadcasting video on demand.
The participants were asked generally, they were not given a list of industry sector brands such as TV, BVOD, or YouTube (free recall).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mediaguru. (November 24, 2022). From which industry sector brands have you seen an advertisement recently? [Graph]. In Statista. Retrieved October 26, 2024, from https://www.statista.com/statistics/1381289/czechia-free-screen-ad-recall/
Mediaguru. "From which industry sector brands have you seen an advertisement recently?." Chart. November 24, 2022. Statista. Accessed October 26, 2024. https://www.statista.com/statistics/1381289/czechia-free-screen-ad-recall/
Mediaguru. (2022). From which industry sector brands have you seen an advertisement recently?. Statista. Statista Inc.. Accessed: October 26, 2024. https://www.statista.com/statistics/1381289/czechia-free-screen-ad-recall/
Mediaguru. "From Which Industry Sector Brands Have You Seen An Advertisement Recently?." Statista, Statista Inc., 24 Nov 2022, https://www.statista.com/statistics/1381289/czechia-free-screen-ad-recall/
Mediaguru, From which industry sector brands have you seen an advertisement recently? Statista, https://www.statista.com/statistics/1381289/czechia-free-screen-ad-recall/ (last visited October 26, 2024)
From which industry sector brands have you seen an advertisement recently? [Graph], Mediaguru, November 24, 2022. [Online]. Available: https://www.statista.com/statistics/1381289/czechia-free-screen-ad-recall/