Social media influenced clothing shoppers who have used TikTok Shop in the U.S. 2023

Published by Statista Research Department, Feb 6, 2024
Of U.S. online shoppers who claimed to be influenced a lot by social media when shopping for clothing, 41 percent reported use of TikTok Shop, TikTok's online marketplace that allows users to buy products directly on the TikTok app. In comparison, 28 percent of users influenced a lot by social media when clothes shopping have tried TikTok shop and reported disliking it.

Share of online clothing shoppers influenced by social media who have used TikTok Shop in the United States as of September 2023

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Release date

February 2024

Region

United States

Survey time period

September 14 to 18, 2023

Number of respondents

1,504 respondents

Age group

18 years and older

Supplementary notes

The source used the following questions: "How much does social media influence the clothing and accessories you buy?" compared with "What best describes your experience with TikTok Shop, TikTok's online marketplace which lets you shop and buy products directly in the app?"

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Overview

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Inspiration and influence

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