In 2023, there was a significant shift in the portrayal of gender in Indian advertisements. Around 45 percent of ads depicted only women in their narratives, an increase from the 36 percent recorded in 2019. Conversely, the proportion of ads featuring only men decreased from 16 percent in 2019 to about ten percent in 2023. Additionally, there was a notable decline in the share of ads showcasing both men and women together during the same period.
Gender representation in Indian advertisements from 2019 to 2023
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Advertising Standards Council of India. (April 1, 2024). Gender representation in Indian advertisements from 2019 to 2023 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1464864/india-gender-representation-in-ads/
Advertising Standards Council of India. "Gender representation in Indian advertisements from 2019 to 2023." Chart. April 1, 2024. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1464864/india-gender-representation-in-ads/
Advertising Standards Council of India. (2024). Gender representation in Indian advertisements from 2019 to 2023. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1464864/india-gender-representation-in-ads/
Advertising Standards Council of India. "Gender Representation in Indian Advertisements from 2019 to 2023." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1464864/india-gender-representation-in-ads/
Advertising Standards Council of India, Gender representation in Indian advertisements from 2019 to 2023 Statista, https://www.statista.com/statistics/1464864/india-gender-representation-in-ads/ (last visited November 09, 2024)
Gender representation in Indian advertisements from 2019 to 2023 [Graph], Advertising Standards Council of India, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1464864/india-gender-representation-in-ads/
