Cyber Monday: Expected traffic in the UK & Ireland 2014

Online retailers' expected increase in site visitors on 'Mega Monday' compared to last year in the United Kingdom (UK) and Ireland 2014

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Release date

November 2014

Region

Ireland, United Kingdom

Survey time period

August to September 2014

Number of respondents

352*

Special properties

retailers; nationally representative spread.

Method of interview

Online interview

Supplementary notes

* 302 retailers in the UK and 50 retailers in Ireland interviewed.

Mega Monday (also known as Cyber Monday) is a marketing term created to persuade people to shop online. Similar to Black Friday (the shopping day taking place the Friday after Thanksgiving in the United States), Mega Monday takes place the Monday after Thanksgiving, with retailers offering shoppers extra online discounts and promotions.

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