Cyber Monday: Expected traffic in the UK & Ireland 2014

This statistic shows the level retailers in the United Kingdom and Ireland expect their website traffic to increase by on Mega Monday (aka Cyber Monday) in 2014. According to the survey, 36.1 percent of respondents expect traffic that day to increase by 11 to 25 percent.

Online retailers' expected increase in site visitors on 'Mega Monday' compared to last year in the United Kingdom (UK) and Ireland 2014

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Sources

Release date

November 2014

Region

Ireland, United Kingdom

Survey time period

August to September 2014

Number of respondents

352*

Special properties

retailers; nationally representative spread.

Method of interview

Online interview

Supplementary notes

* 302 retailers in the UK and 50 retailers in Ireland interviewed.

Mega Monday (also known as Cyber Monday) is a marketing term created to persuade people to shop online. Similar to Black Friday (the shopping day taking place the Friday after Thanksgiving in the United States), Mega Monday takes place the Monday after Thanksgiving, with retailers offering shoppers extra online discounts and promotions.

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