Adoption of future marketing channels according to marketers in the UK 2016

This statistic displays the adoption of future marketing channels according to the marketers in the United Kingdom (UK) as of August 2016. During the survey period in 2016, it was found that 41 percent of responding marketers reported that the Internet of Things (IoT) marketing would be the most crucial tactic for the next three years.

Which of the following marketing tactics will be most critical for marketers to be focusing on?*

Next 12 monthsNext 3 years
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Sources

Release date

October 2016

Region

United Kingdom

Survey time period

July 20, 2016 to August 2, 2016

Number of respondents

450 respondents

Special properties

UK marketers.

Method of interview

Online survey

Supplementary notes

According to the source: "Margin of Error = +/- 4.6%"

* Original survey question:
"Please select the marketing tactics you believe will be most critical for marketers to be focusing on 12 months and three years from now."

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