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Which of the following marketing tactics will be most critical for marketers to be focusing on?*

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Adoption of future marketing channels according to marketers in the UK 2016 This statistic displays the adoption of future marketing channels according to the marketers in the United Kingdom (UK) as of August 2016. During the survey period in 2016, it was found that 41 percent of responding marketers reported that the Internet of Things (IoT) marketing would be the most crucial tactic for the next three years.
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Next 12 monthsNext 3 years
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Description Source More information
This statistic displays the adoption of future marketing channels according to the marketers in the United Kingdom (UK) as of August 2016. During the survey period in 2016, it was found that 41 percent of responding marketers reported that the Internet of Things (IoT) marketing would be the most crucial tactic for the next three years.
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Release date
October 2016
Region
United Kingdom
Survey time period
July 20, 2016 to August 2, 2016
Number of respondents
450 respondents
Special properties
UK marketers.
Method of interview
Online survey
Supplementary notes
According to the source: "Margin of Error = +/- 4.6%"

* Original survey question:
"Please select the marketing tactics you believe will be most critical for marketers to be focusing on 12 months and three years from now."

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