In a March 2020 survey of marketers in the United States, gauging their usage of personalization, it was found that that the second most common personalization format among respondents was in-page edits, with 40 percent of survey participants saying they used this format.
Most used formats of personalization according to marketing professionals in the United States as of March 2020
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Evergage. (April 22, 2020). Most used formats of personalization according to marketing professionals in the United States as of March 2020 [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/808945/personalization-format-use-preferences/
Evergage. "Most used formats of personalization according to marketing professionals in the United States as of March 2020." Chart. April 22, 2020. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/808945/personalization-format-use-preferences/
Evergage. (2020). Most used formats of personalization according to marketing professionals in the United States as of March 2020. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/808945/personalization-format-use-preferences/
Evergage. "Most Used Formats of Personalization According to Marketing Professionals in The United States as of March 2020." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/808945/personalization-format-use-preferences/
Evergage, Most used formats of personalization according to marketing professionals in the United States as of March 2020 Statista, https://www.statista.com/statistics/808945/personalization-format-use-preferences/ (last visited May 26, 2022)