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Personalization format usage in the U.S. 2020

Published by Statista Research Department, Feb 19, 2021
In a March 2020 survey of marketers in the United States, gauging their usage of personalization, it was found that that the second most common personalization format among respondents was in-page edits, with 40 percent of survey participants saying they used this format.

Most used formats of personalization according to marketing professionals in the United States as of March 2020

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Sources

Release date

April 2020

Region

United States

Survey time period

February 20 to March 27, 2020

Number of respondents

228 respondents

Method of interview

Online survey

Supplementary notes

88 percent of respondents were located in the United States.
Question: What personalization formats do you use?

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