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Personalization format usage worldwide 2018

Published by A. Guttmann, May 8, 2018
This statistic shows the most used personalization formats according to marketing professionals worldwide as of March 2018. The results show that the second most common personalization format among respondents was call-out messages, with 40 percent of respondents saying they used this format.

Most used formats of personalization according to marketing professionals worldwide as of March 2018

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Sources

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Release date

April 2018

Region

Worldwide

Survey time period

February 22 to March 28, 2018

Number of respondents

202 respondents

Method of interview

Online survey

Supplementary notes

Question: What personalization formats do you use?

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