Donald Trump: influence on marketing budgets 2017

The graph show results of a survey regarding the influence of the election of Donald Trump on marketing budgets of Fortune 1000 companies in 2017. During a January 2017 survey, nearly 62 percent of responding marketers and communicators stated that the election was not significant at all in the decision to change their marketing budgets.

How significant a factor was the election of Donald Trump in the decision to change your marketing budget?

Share of respondents
Very significant12.7%
Significant13%
Not significant at all61.8%
N/A12.5%
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Sources

Release date

January 2017

Region

Worldwide

Survey time period

January 21 to 25, 2017

Number of respondents

722 marketing and communications leaders from the latest Fortune 1000 list

Method of interview

Online survey

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