The statistic shows data on the influence of offensive online content on the image of brands advertised around the offensive content in the United States as of April 2017, broken down by age group. During a survey, 25 percent of respondents aged between 35 and 54 years stated they view such a brand much more negatively.
How much more positively or negatively do you view a brand that is being advertised around offensive content online?
(by age group)
among respondents who have seen offensive content online
Method of interview
Online survey
Supplementary notes
Original question: "How much more positively or negatively do you view the brand that is being advertised around the offensive content or does it not change your view?" The source define offensive content as "videos, articles, pictures, etc. that are racist, sexist, etc. or may cause upset or promote hate."
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YouGov. (April 12, 2017). How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by age group) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/699726/influence-offensive-content-brand-image-usa-age/
YouGov. "How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by age group)." Chart. April 12, 2017. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/699726/influence-offensive-content-brand-image-usa-age/
YouGov. (2017). How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by age group). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/699726/influence-offensive-content-brand-image-usa-age/
YouGov. "How Much More Positively or Negatively Do You View a Brand That Is Being Advertised around Offensive Content Online? (by Age Group)." Statista, Statista Inc., 12 Apr 2017, https://www.statista.com/statistics/699726/influence-offensive-content-brand-image-usa-age/
YouGov, How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by age group) Statista, https://www.statista.com/statistics/699726/influence-offensive-content-brand-image-usa-age/ (last visited November 09, 2024)
How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by age group) [Graph], YouGov, April 12, 2017. [Online]. Available: https://www.statista.com/statistics/699726/influence-offensive-content-brand-image-usa-age/
