Influence of offensive online content on image of brands advertised nearby '17,by age

How much more positively or negatively do you view a brand that is being advertised around offensive content online?

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

April 2017

Region

United States

Survey time period

April 5 and 6, 2017

Number of respondents

1,948 respondents

Age group

18 years and older

Special properties

among respondents who have seen offensive content online

Method of interview

Online survey

Supplementary notes

Original question: "How much more positively or negatively do you view the brand that is being advertised around the offensive content or does it not change your view?"
The source define offensive content as "videos, articles, pictures, etc. that are racist, sexist, etc. or may cause upset or promote hate."

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Statistics on " Digital advertising in North America "

Other statistics that may interest you Digital advertising in North America

North America

7

Canada

8

Mexico

8

United States

8

Further related statistics

2
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Learn more about how Statista can support your business.