Importance of customer experience when making purchase decisions worldwide 2018

This statistic shows the importance of customer experience when making purchase decisions worldwide in 2018, by country. During the survey, 75 percent of respondents from the United States stated that customer experience is important when making a purchase decision.

When it comes to making purchase decisions, how important is customer experience in choosing between options?

Share of respondents
Brazil89%
Mexico88%
China87%
Colombia84%
Argentina77%
Singapore76%
U.S.75%
Australia74%
Canada72%
U.K.65%
Germany63%
Japan31%
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Source

Release date

April 2018

Region

Worldwide

Survey time period

2018

Number of respondents

15,000 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Organic consumers in the U.S."

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