Netherlands monthly number of Instagram users 2018-2025

Instagram is a social media app owned by Meta which focuses on photo and video sharing. As of August 2025, there were over

 million Instagram users in the Netherlands, accounting for percent of the total population. Although Instagram has seen an overall decrease in users since the middle of 2023, it is still the second most used social media platform for

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to 22-year-olds in the Netherlands. Overall,  percent of Instagram users in the Netherlands in August 2025 were women. The leading user base in terms of age and gender were women in the 25 to 34 year age group, who accounted for  percent of all users.

Social media in the Netherlands

In 2024, there were

million social network users in the Netherlands, an increase of over million since 2021. By 2026, there will be an estimated million users. The internet usage penetration rate was

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percent in 2024 and is predicted to reach percent by 2026.

Popular social media platforms

Market leader Facebook had a total of

million users in the Netherlands in January 2025, which accounted for  percent of the population. As of August 2025, users aged between 25 and 34 years were the platform's largest audience and made up more than of all Dutch Facebook users. Furthermore,

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 percent of Facebook’s user base were between the ages of 18 and 24 years. In 2023, the Netherlands, saw a total of million users of online networking platform X, formerly known as Twitter, and million users of instant messaging service WhatsApp.