According to a report published by DataReportal, the social media platform Facebook ranked first among the leading social media networks in Thailand as of Q3 2023, with the penetration rate of around 91 percent. The number of Facebook users in Thailand reached around 50 million in 2023. Thailand can be counted among the leading social media countries in Southeast Asia. Not only Facebook is widespread in Thailand, but also the Japanese instant messaging service Line that the penetration rates are in the high double-digit range.
The state of the internet and social media in Thailand
Due to the predominantly rural population, internet penetration in Thailand is still low at 76.54 percent. Interestingly enough, the scarce internet access is contrasted with an impressive penetration rate of social networks. Which can only mean that the smartphone penetration must be significantly higher than the direct access to the internet. Thailand is an interesting example of the impact of social media on emerging markets across Asia. Booming industries, such as tourism and retail, are experiencing a significant opening as the visibility via online media provides a greater marketing opportunity for remote businesses. Thai companies have used social media not only to promote and publish their services, but also as part of thoughtful business strategies targeting international audience.
Penetration of leading social networks in Thailand as of 3rd quarter 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social, & DataReportal, & Meltwater. (February 29, 2024). Penetration of leading social networks in Thailand as of 3rd quarter 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/284483/thailand-social-network-penetration/
We Are Social, und DataReportal, und Meltwater. "Penetration of leading social networks in Thailand as of 3rd quarter 2023." Chart. February 29, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/284483/thailand-social-network-penetration/
We Are Social, DataReportal, Meltwater. (2024). Penetration of leading social networks in Thailand as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/284483/thailand-social-network-penetration/
We Are Social, and DataReportal, and Meltwater. "Penetration of Leading Social Networks in Thailand as of 3rd Quarter 2023." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/284483/thailand-social-network-penetration/
We Are Social & DataReportal & Meltwater, Penetration of leading social networks in Thailand as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/284483/thailand-social-network-penetration/ (last visited October 31, 2024)
Penetration of leading social networks in Thailand as of 3rd quarter 2023 [Graph], We Are Social, & DataReportal, & Meltwater, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/284483/thailand-social-network-penetration/