At the Black Friday shopping event in November 2020, the second most sought-after product based on its search volume was the telephone, all product categories combined. The products with the highest volume in search queries from the high-tech sector were phones as well (reaching seven million searches). It comes with no surprise as the brands performing the best during that times in France were Apple and Samsung.
Ranking of the most popular high-tech items according to their search volume estimation during the Black Friday sales in France in 2020
(in 1000s)
The source adds the following information: "The data:
The analysis is based on a sample of 50,000 keywords collected from different tools: Ranxplorer, Semrush, SmartKeyword, Google Search Console.
Research volumes are adjusted for the period between October 8 and December 12, 2020. Then comes the analysis of Google Search Console and Google Trends data which shows that it is during this time period that the vast majority of queries are carried out.
The keyword data is notably based on the analysis of last year (2019), and we must therefore pay attention to the release of new products that are not up until now (as of 05/10/2020) included in the study: for example, it's a safe bet that the Xbox or Playstation 5 will weigh heavily in the balance!
In the ranking of e-merchants, we analyze weekly the top 1,000 keywords, which represents 62 percent of total demand and which gives the main trends by product type.
From this data, we performed a full analysis:
- Of the most employed keywords on Google, in order to understand what the French are looking for, the results were categorized: by brand, by type of product, directly from e-merchants, etc.
- and therefore the SERPs linked to top keywords, in order to give you the best performers in terms of brands, products and e-merchants in the categories considered: High-Tech, Fashion, Video games, etc."
* The source adds: "a weekly update will be provided until December 12, 2020".
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SmartKeyword. (October 5, 2020). Ranking of the most popular high-tech items according to their search volume estimation during the Black Friday sales in France in 2020 (in 1000s) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1179444/black-friday-sales-ranking-type-of-high-tech-product-online-search-volume-france/
SmartKeyword. "Ranking of the most popular high-tech items according to their search volume estimation during the Black Friday sales in France in 2020 (in 1000s)." Chart. October 5, 2020. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1179444/black-friday-sales-ranking-type-of-high-tech-product-online-search-volume-france/
SmartKeyword. (2020). Ranking of the most popular high-tech items according to their search volume estimation during the Black Friday sales in France in 2020 (in 1000s). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1179444/black-friday-sales-ranking-type-of-high-tech-product-online-search-volume-france/
SmartKeyword. "Ranking of The Most Popular High-tech Items According to Their Search Volume Estimation during The Black Friday Sales in France in 2020 (in 1000s)." Statista, Statista Inc., 5 Oct 2020, https://www.statista.com/statistics/1179444/black-friday-sales-ranking-type-of-high-tech-product-online-search-volume-france/
SmartKeyword, Ranking of the most popular high-tech items according to their search volume estimation during the Black Friday sales in France in 2020 (in 1000s) Statista, https://www.statista.com/statistics/1179444/black-friday-sales-ranking-type-of-high-tech-product-online-search-volume-france/ (last visited November 09, 2024)
Ranking of the most popular high-tech items according to their search volume estimation during the Black Friday sales in France in 2020 (in 1000s) [Graph], SmartKeyword, October 5, 2020. [Online]. Available: https://www.statista.com/statistics/1179444/black-friday-sales-ranking-type-of-high-tech-product-online-search-volume-france/