Distribution of social media purchases worldwide 2021, by type

Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021

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Release date

October 2021



Survey time period

as of October 2021

Number of respondents

536 respondents

Age group

18-45 years

Special properties

among those who bought a product online in the beauty & personal care, food & drink, luxury, automotive/cards, and fast food categories

Supplementary notes

The source included users from the following social media platforms: TikTok, YouTube, Facebook, Instagram, Snapchat, and Kwai for Brazil only.

The survey date was not indicated, the date used is that of release.

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