Global social media purchases by type 2021

According to a 2021 survey, almost two-thirds (63 percent) of social media shoppers globally made purchases on this channel without having planned to do so. In addition, nearly a quarter (23 percent) of respondents shopped on social networks impulsively, while 14 percent had planned these purchases.

Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021

Characteristic	Share of respondents
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Release date

October 2021

More information

Region

Worldwide

Survey time period

as of October 2021

Number of respondents

536 respondents

Age group

18-45 years

Special properties

among those who bought a product online in the beauty & personal care, food & drink, luxury, automotive/cards, and fast food categories

Supplementary notes

The source included users from the following social media platforms: TikTok, YouTube, Facebook, Instagram, Snapchat, and Kwai for Brazil only.

The survey date was not indicated, the date used is that of release.

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