Main reasons to shop during the holiday season India November 2022, by gender

Published by A. Minhas, Jan 20, 2023
A survey conducted by Rakuten Insight in November 2022 found that majority of the respondents in India across all genders planned on shopping during the holiday season as there are a lot of sales. Furthermore, about 38 percent of female respondents planned on shopping due to the festive season's atmosphere and decorations.

Main reasons to shop during the holiday season in India as of November 2022, by gender

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Release date

December 2022

Region

India

Survey time period

November 11 to 30, 2022

Number of respondents

24,257 respondents

Age group

16 years and above

Special properties

9,652 female and 14,605 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)

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