Top tools for measuring the effectiveness of influencer marketing worldwide 2023

Published by Statista Research Department, Aug 28, 2024
According to a global survey conducted among social media marketers in January 2023, 34 percent of respondents stated that brand awareness was one of the main tools for measuring the effectiveness of influencer marketing campaigns. Revenue and sales followed with 32 percent, while impressions and views obtained 29 percent of marketers' shares.

Leading tools for measuring the effectiveness of influencer marketing campaigns worldwide as of January 2023

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Source

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Release date

February 2022

Region

Worldwide

Survey time period

January 2023

Number of respondents

1,283 respondents

Special properties

social media marketers

Supplementary notes

The source does not specify the date and type of the survey.

Multiple answers were possible.

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YouTube

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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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