Mercedes Benz: brand strength in Mexico 2019

Published by
Mathilde Carlier,
Jul 21, 2021
In the third quarter of 2019, Mercedes-Benz reported a consumer-brand strength of 64.8 percent in Mexico, up from 64 percent on the first quarter of that year. Mercedes-Benz ranked second in the list of leading luxury automotive brands in the Latin American country.

Mercedes Benz: brand strength in Mexico in Q1 and Q3 in 2019

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Release date

October 2019

Region

Mexico

Survey time period

Q1 2019 and Q3 2019

Supplementary notes

The study is based on the response of 601 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.
Values for Q1 2019 were taken from a previous report.

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