Amazon in the Netherlands - statistics & facts

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The Dutch e-commerce landscape has been a challenging environment for the global e-commerce market leader Amazon. The company officially launched its Dutch marketplace, Amazon.nl, in 2020, but it has not quite taken the Dutch market by storm. The main reason for this is that the Netherlands has its own home-grown marketplace called Bol.com. Strong domestic competition has thus far prevented Amazon from taking the top spots in e-commerce in the Netherlands, a feat that the online giant did achieve in neighboring Germany.
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Published by
Koen van Gelder
, Dec 20, 2024

Key insights

Amazon global revenue
637.96bn USD
Amazon Germany revenue
40.86bn USD
Amazon Netherlands net sales
***bn USD

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Current statistics on this topic

Leading online retailers based on revenue in the Netherlands in 2023 (in million euros)

Online Marketplaces

Ranking of online retailers based on revenue in the Netherlands 2023

Key players in e-commerce in the Netherlands in 2023, by market share

B2C E-Commerce

Top e-commerce brands in the Netherlands by market share 2023

E-commerce net sales of Amazon.nl from 2019 to 2025 (in million U.S. dollars)

Online Marketplaces

Amazon.nl: e-commerce net sales 2019-2025

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