Lai Lin Thomala
Research expert covering Greater China
Detailed statistics
Total ad spending in China 2014-2023
Detailed statistics
Total media ad spending growth in China 2017-2023
Detailed statistics
Ad spending distribution in China 2021, by medium
Advertising spending in the world's largest ad markets 2021
Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)
China's share in global ad spending 2014-2023
China's share in global advertising expenditures from 2014 to 2022 with a forecast for 2023
Total ad spending in China 2014-2023
Total advertising expenditure in China from 2014 to 2022 with a forecast for 2023 (in billion U.S. dollars)
Ad spend growth in China 2023, by medium
Change in advertising spending in China in 2023, by medium
Ad spend growth in China 2023, by top industry
Annual advertising spending growth in China in 2023, by leading industry
Ad spend growth in China 2023, by top product type
Annual advertising spending growth in China in 2023, by leading product category or sector
Leading advertising agencies in China 2022
Leading advertising and marketing agencies in China in 2022, based on brand index
Ad revenue of radio and TV industry in China 2023, by segment
Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan)
TV advertising revenue in China 2013-2023
Annual TV advertising spending in China from 2013 to 2020 with a forecast until 2023 (in billion yuan)
Radio broadcast advertising revenue in China 2013-2023
Annual radio broadcast advertising spending in China from 2013 to 2023 (in billion yuan)
Newspaper advertising revenue in China 2013-2023
Annual newspaper advertising spending in China from 2013 to 2020 with a forecast until 2023 (in billion yuan)
Magazine advertising revenue in China 2013-2023
Annual magazine advertising spending in China from 2013 to 2020 with a forecast until 2023 (in billion yuan)
Outdoor advertising revenue in China 2015-2021
Annual outdoor advertising spending in China from 2015 to 2018 with estimates until 2021 (in billion yuan)
Online advertising expenditure in China 2018-2025
Revenue of the online advertising industry in China from 2018 to 2022 with a forecast until 2025 (in billion yuan)
Leading internet companies in China 2022, by online ad revenue
Leading internet companies in China in 2022, by online advertising revenue (in billion yuan)
Dependence on ad revenue among internet companies in China 2021
Share of online advertising in annual revenue of the internet giants in China in 2021
Estimated digital ad revenue growth in China 2022, by company
Estimated growth of digital ad revenue of selected ad publishers in China in 2022
Estimated digital ad revenue of major internet companies in China 2022
Estimated digital ad revenue in China in 2022, by selected ad publisher (in billion U.S. dollars)
Estimated digital ad spending in China 2022, by ad format
Estimated digital ad spending in China in 2022, by ad format (in billion U.S. dollars)
Online news feed ad market size in China 2014-2025
Market size of online news feed advertising in China from 2014 to 2021 with forecasts until 2025 (in billion yuan)
Market size of contextual ads in China 2022-2030
Estimated market size of contextual advertising in China from 2022 to 2030 (in billion U.S. dollars)
Share of mobile advertising in media ad expenditure in China 2019-2024
Share of mobile advertising in total media ad spending in China in 2019 with a forecast until 2024
Revenue structure of internet advertising industry in China 2022-2027, by segment
Revenue distribution of internet advertising industry in China in 2022 with a forecast for 2027, by segment
Market size of mobile advertising in China 2014-2025
Market volume of mobile advertising in China from 2014 to 2023 with forecasts until 2025 (in billion yuan)
Growth of mobile advertising market volume in China 2015-2025
Annual growth rate of mobile advertising market volume in China from 2015 to 2023 with a forecast until 2025
Mobile ad revenue distribution in China 2020, by channel
Distribution of mobile advertising revenue in China in 2020, by channel
Mobile video advertising spending in China 2016-2023
Mobile video advertising spending in China from 2016 to 2020 with forecasts until 2023 (in billion yuan)
Annual ad spend growth in China 2023, by top brand
Annual advertising spending growth in China in 2023, by leading brand
TV ad spend growth in China 2023, by top brand
Annual TV advertising spending growth in China in 2023, by leading brand
Radio ad spend growth in China 2023, by top brand
Annual radio advertising spending growth in China in 2023, by leading brand
Magazine ad spending growth of the largest brands in China 2021
Annual magazine ad spending growth of the largest brands in China in 2021
OOH ad spend growth in China 2022, by top brand
Annual traditional outdoor advertising spending growth in China in 2022, by leading brand
Online companies that spent the most on internet ads in China 2021
Leading internet companies with the largest online ad spending in China in 2021 (in billion yuan)
Consumer goods companies that spent the most on internet ads in China 2021
Leading consumer goods companies with the largest online ad spending in China in 2021 (in billion yuan)
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