The graph shows the share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by age group. The survey indicates that while 19 percent of respondents aged between 18 and 29 said they were much more likely to purchase products from such companies, 20 percent said it made no difference to them either way.
Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by age group
Characteristic
Much more likely
Somewhat more likely
Somewhat less likely
Much less likely
Makes no difference either way
Don't know/No opinion
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If a company were to use its advertising to bring attention to the following issues, would you be more or less likely to purchase that
company’s products or services?
Homophobia
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Morning Consult, & The Hollywood Reporter. (April 9, 2019). Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by age group [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1000869/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues-age/
Morning Consult, und The Hollywood Reporter. "Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by age group." Chart. April 9, 2019. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1000869/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues-age/
Morning Consult, The Hollywood Reporter. (2019). Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by age group. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1000869/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues-age/
Morning Consult, and The Hollywood Reporter. "Share of Adults Willing to Purchase Products from Companies Using Advertising to Raise Issues of Homophobia in The United States as of April 2019, by Age Group." Statista, Statista Inc., 9 Apr 2019, https://www.statista.com/statistics/1000869/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues-age/
Morning Consult & The Hollywood Reporter, Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by age group Statista, https://www.statista.com/statistics/1000869/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues-age/ (last visited September 08, 2024)
Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by age group [Graph], Morning Consult, & The Hollywood Reporter, April 9, 2019. [Online]. Available: https://www.statista.com/statistics/1000869/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues-age/
