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PMP share of real-time bidding ad spend in the UK 2018-2021

Published by Statista Research Department, Jan 29, 2021
Private marketplaces (PMP) are expected to account for more than half of real-time bidding advertising spend in the United Kingdom (UK) by 2021. Offering benefits such as transparency and more controlled ad placement to both publishers and advertisers, private marketplaces already represented 45 percent of all real-time bidding buys in 2018.

PMP (private marketplace) share of real-time bidding advertising spend in the United Kingdom (UK) from 2018 to 2021

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Release date

December 2019

Region

United Kingdom

Survey time period

2018 and 2019

Supplementary notes

* Forecast

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