Private marketplaces (PMP) are expected to account for more than half of real-time bidding advertising spend in the United Kingdom (UK) by 2021. Offering benefits such as transparency and more controlled ad placement to both publishers and advertisers, private marketplaces already represented 45 percent of all real-time bidding buys in 2018.
PMP (private marketplace) share of real-time bidding advertising spend in the United Kingdom (UK) from 2018 to 2021
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Statistics on E-mail marketing in the United Kingdom (UK)
Overview
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- Premium Statistic E-mail marketing revenue worldwide 2020-2027
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Financials
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- Premium Statistic Marketing expenditure growth in the UK 2022, by type
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Metrics
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- Premium Statistic Metrics used to measure marketing success in the UK 2020
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- Premium Statistic E-mail click-to-open rate in the UK 2021, by sector
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- Premium Statistic Leading email marketing practices used in companies worldwide 2019
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Consumer behavior
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- Premium Statistic E-mail message types preferred by consumers in the UK 2019
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Statistics
- Share of Dutch B2B marketers focusing on online marketing topics for 2019, by focus
- Marketing agencies: methods of charging clients 2014, by channel
- Share of digital advertising spending in France 2015 and 2019, by sales method
- Programmatic ad spend in France 2017-2026
- Share of digital in B2B marketing spending in the U.S. 2016
- Criteria for selecting paid search bid management technology in the UK in 2013
- DMP services market size in Japan 2019-2025
- Most implemented digital competences in companies in Spain in 2015
- Digital marketing spending growth in Spain 2021, by format
- Annual SEO marketing budget in the UK in 2013
- Digital marketing services market size in Japan 2020-2026
- Digital marketing spending growth in Spain 2020, by vertical
- Annual paid search marketing budget in the UK in 2013
- Actions ensuring quality of programmatic ads among marketers in North America 2017
- Norwegian companies with the most effective digital marketing 2020
- Data sourcing satisfaction among digital marketing professionals in Italy 2017
- Digital marketing channels effective in driving sales for SMBs worldwide 2021
PubMatic. (December 19, 2019). PMP (private marketplace) share of real-time bidding advertising spend in the United Kingdom (UK) from 2018 to 2021 [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/1154746/pmp-share-of-rtb-ad-spend-uk/
PubMatic. "PMP (private marketplace) share of real-time bidding advertising spend in the United Kingdom (UK) from 2018 to 2021." Chart. December 19, 2019. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/1154746/pmp-share-of-rtb-ad-spend-uk/
PubMatic. (2019). PMP (private marketplace) share of real-time bidding advertising spend in the United Kingdom (UK) from 2018 to 2021. Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/1154746/pmp-share-of-rtb-ad-spend-uk/
PubMatic. "Pmp (Private Marketplace) Share of Real-time Bidding Advertising Spend in The United Kingdom (Uk) from 2018 to 2021." Statista, Statista Inc., 19 Dec 2019, https://www.statista.com/statistics/1154746/pmp-share-of-rtb-ad-spend-uk/
PubMatic, PMP (private marketplace) share of real-time bidding advertising spend in the United Kingdom (UK) from 2018 to 2021 Statista, https://www.statista.com/statistics/1154746/pmp-share-of-rtb-ad-spend-uk/ (last visited March 25, 2023)
PMP (private marketplace) share of real-time bidding advertising spend in the United Kingdom (UK) from 2018 to 2021 [Graph], PubMatic, December 19, 2019. [Online]. Available: https://www.statista.com/statistics/1154746/pmp-share-of-rtb-ad-spend-uk/