Interest triggers in Clubhouse in Russia 2021

Published by Statista Research Department, Oct 19, 2021
The main reason behind the interest of Russian-speaking Clubhouse users in the app was the opportunity to receive exclusive content from famous people, according to a survey from February 2021. Furthermore, approximately one third of respondents were interested in communicating informally and making new acquaintances in the app.

Reasons behind interest in Clubhouse among Russian-speaking users in 2021

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Release date

March 2021

Region

Russia

Survey time period

February 23-27, 2021

Number of respondents

565 respondents

Special properties

Russian-speaking audience of Clubhouse

Method of interview

Online survey

Supplementary notes

The survey was not aimed to be representative. The link to it was spread on social media and in a newsletter sent out to the contact database of three organizations that initiated the project.

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