Main reasons to read a book in Italy 2019

Published by
Amy Watson
,
Mar 22, 2021
In 2019, 63 percent of book readers were driven by the interest in the book's topic, while 37 percent of them were rather interested in the author. For 28 percent of Italian readers, the suggestion of a friend or a family member drove to the purchase of a book, e-book or audiobook.

How do you usually choose which books to read?

CharacteristicShare of respondents
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Showing entries 1 to 13 (14 entries in total)
Statistic: How do you usually choose which books to read?

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Source

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Release date

December 2019

Region

Italy

Survey time period

2019

Supplementary notes

This question was phrased by the source as follows: "Generalmente cosa l’ha stimolata a comprare per sé, farsi prestare, leggere o ascoltare un libro negli ultimi 12 mesi?"
Multiple answers were possible.

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