Goals of B2B content marketing 2021

During a November 2021 survey carried out among professionals involved in business-to-business (B2B) content marketing, 91 percent stated that creating brand awareness was one of the goals they were pursuing with their content marketing activities. Building loyalty among existing customers was a target for 44 percent of respondents.

Leading goals of business-to-business (B2B) content marketing worldwide as of November 2021

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Release date

February 2022

More information

Region

Worldwide

Survey time period

November 2021

Number of respondents

832 respondents

Special properties

70% of responding marketers were U.S.-based

Method of interview

Online survey

Supplementary notes

The source provides the following information about the survey respondents: "There were 832 unique respondents across various roles, industries, company types and geographic location. B2B technology companies (26.5%) were by far the most well-represented, with seven in 10 survey respondents indicating they work in the US." The source does not provide a separate number of respondents for business-to-business marketing.

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