Marketers with access to data required to improve personalization worldwide 2022

Published by
Christopher Ross
,
Jul 10, 2025
During a December 2022 survey among marketers worldwide,
**
percent of respondents agreed (somewhat:
**
percent, strongly:
**
percent) to have access required to improve marketing personalization. The remaining
**
percent disagreed with that statement.
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Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022

CharacteristicShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022

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Release date

December 2022

Region

Worldwide

Survey time period

December 2022

Number of respondents

355 respondents

Method of interview

Online survey

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Topics

Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
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