During a 2024 survey conducted in five countries, half of the respondents listed research and website analytics as a trigger for business-to-business (B2B) technology marketers' content creation. Requests of public relations and field marketing ranked second with a share of
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percent. Requests defined by their regional sales teams were named by
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percent of the interviewees and rounded up the first three.
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Leading triggers for content creation among business-to-business (B2B) technology marketers worldwide as of June 2024
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MarketingCharts. (August 5, 2024). Leading triggers for content creation among business-to-business (B2B) technology marketers worldwide as of June 2024 [Graph]. In Statista. Retrieved September 24, 2025, from https://www.statista.com/statistics/1484174/triggers-b2b-technology-marketers-content-creation-worldwide/
MarketingCharts. "Leading triggers for content creation among business-to-business (B2B) technology marketers worldwide as of June 2024." Chart. August 5, 2024. Statista. Accessed September 24, 2025. https://www.statista.com/statistics/1484174/triggers-b2b-technology-marketers-content-creation-worldwide/
MarketingCharts. (2024). Leading triggers for content creation among business-to-business (B2B) technology marketers worldwide as of June 2024. Statista. Statista Inc.. Accessed: September 24, 2025. https://www.statista.com/statistics/1484174/triggers-b2b-technology-marketers-content-creation-worldwide/
MarketingCharts. "Leading Triggers for Content Creation among Business-to-business (B2b) Technology Marketers Worldwide as of June 2024." Statista, Statista Inc., 5 Aug 2024, https://www.statista.com/statistics/1484174/triggers-b2b-technology-marketers-content-creation-worldwide/
MarketingCharts, Leading triggers for content creation among business-to-business (B2B) technology marketers worldwide as of June 2024 Statista, https://www.statista.com/statistics/1484174/triggers-b2b-technology-marketers-content-creation-worldwide/ (last visited September 24, 2025)
Leading triggers for content creation among business-to-business (B2B) technology marketers worldwide as of June 2024 [Graph], MarketingCharts, August 5, 2024. [Online]. Available: https://www.statista.com/statistics/1484174/triggers-b2b-technology-marketers-content-creation-worldwide/
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