Instagram monthly active user ratio in the U.S. 2021, by frequency

Published by
Stacy Jo Dixon
,
Aug 19, 2025
As of January 2021, it was found that
**
percent of Instagram users in the United States were heavy users, accessing the app more than
***
of a month.
****
percent of U.S. Instagram audiences via Android were light users of the phot sharing app.
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Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency

CharacteristicShare of users
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Showing entries 1 to 4 (4 entries in total)
Statistic: Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency

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Release date

February 2021

Region

United States

Survey time period

January 2021

Special properties

app only; Android users only

Supplementary notes

Inactive users = users with no monthly usage
Light users = user active 1/3 of a month
Middle users = user active between 1/3 and 2/3 of a month
Heavy users = user active more than 2/3 of a month

Values may not add up to 100 percent due to rounding.

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