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Share of private label spending on CPG in U.S. multi-outlets 2011-2014
Share of private label spending on CPG in U.S. multi-outlets 2011-2014
Share of private label spending on consumer packaged goods in all U.S. multi-outlet and convenience stores from 2011 to 2014
This graph depicts the share of private label spending on consumer packaged goods in all U.S. multi-outlet and convenience stores from 2011 to 2014. In 2013, private label consumer packaged goods made up 16.5 percent off all spending within all U.S. multi-outlets and convenience stores.
Share of private label spending on consumer packaged goods in all U.S. multi-outlet and convenience stores from 2011 to 2014
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| Private label | National brand | |
|---|---|---|
| 2011 | 16.2% | 83.8% |
| 2012 | 16.6% | 83.6% |
| 2013 | 16.5% | 83.5% |
| 2014 | 16.6% | 83.4% |
| Private label | National brand | |
|---|---|---|
| 2011 | 16.2% | 83.8% |
| 2012 | 16.6% | 83.6% |
| 2013 | 16.5% | 83.5% |
| 2014 | 16.6% | 83.4% |
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Description
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More information
This graph depicts the share of private label spending on consumer packaged goods in all U.S. multi-outlet and convenience stores from 2011 to 2014. In 2013, private label consumer packaged goods made up 16.5 percent off all spending within all U.S. multi-outlets and convenience stores.
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- Show publisher information
- Release date
- January 2015
- Region
- United States
- Survey time period
- 2011 to 2014
- Supplementary notes
-
Data for the 52 weeks ended September 7, 2014 and same period prior years.
Multi-outlet includes supermarkets, drug stores, mass market retailers, military commissaries, select club and dollar retail chains and convenience stores.
Source
- Show sources information
- Show publisher information
- Release date
- January 2015
More information
- Region
- United States
- Survey time period
- 2011 to 2014
- Supplementary notes
-
Data for the 52 weeks ended September 7, 2014 and same period prior years.
Multi-outlet includes supermarkets, drug stores, mass market retailers, military commissaries, select club and dollar retail chains and convenience stores.
Other statistics on the topic
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U.S. private label market: coffee and tea products' dollar sales 2017, by segment
U.S. dollar sales of private label cookies & crackers 2016, by segment
Leading private label categories in supermarkets in the U.S. based on sales 2017
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Statistics on "Private label market in the U.S."
- Overview
The most important statistics
- Total store brand dollar sales volume in the United States from 2013 to 2017 (in billion U.S. dollars)Total store brand dollar sales in the U.S. 2013 to 2017
- Total store brand dollar sales volume in the United States from 2013 to 2017, by channel (in billion U.S. dollars)Total store brand dollar sales in the U.S. 2013-2017, by channel
- Store brand dollar sales share in the United States in 2017, by channelStore brand dollar sales share in the U.S. 2017, by channel
- Private label product expenditure among households in the U.S. in 2016, by ethnicity (in U.S. dollars) Private label product expenditure among U.S. households 2016, by ethnicity
- Private Label Retail
The most important statistics
- Leading private label categories in supermarkets in the United States in 2017, based on sales (in billion U.S. dollars)Leading private label categories in supermarkets in the U.S. based on sales 2017
- Leading private label categories in the United States in 2017, based on sales (in billion U.S. dollars)*Leading private label categories in the U.S. 2017, based on sales
- Leading private label categories in the United States in 2017, based on unit volume (in billions)Leading private label categories in the U.S. 2017, based on unit volume
- Fastest-growing private label food categories among stores in the United States in 2017, based on dollar salesU.S. fastest-growing private label food categories based on dollar sales 2017
- Fastest-growing private label beverage categories among stores in the United States in 2018, based on dollar salesU.S. fastest-growing private label beverage categories based on dollar sales 2018
- Dollar share of private label sales in the United States in 2017, by departmentDollar share of private label sales in the U.S. 2017, by department
- Organic store brand sales in the United States in 2016, by category (in million U.S. dollars)Organic private label sales in the U.S. 2016, by category
- Fastest growing private label non-food categories among stores in the United States in 2016, based on dollar sales*Fastest growing private label categories among U.S. stores 2016, by dollar sales
- Private Label Products, by Category
The most important statistics
- Dollar sales of private label breakfast food in the United States in 2016, by category (in million U.S. dollars)U.S. private label market: breakfast food dollar sales by category 2016
- Unit sales of private label breakfast food in the United States in 2016, by category (in million units)U.S. private label market: breakfast food unit sales by category 2016
- Dollar sales of the private label baked goods and dessert category in U.S. retail stores in 2016, by segment (in million U.S. dollars)U.S. dollar sales of private label baked goods and desserts 2016, by segment
- Unit sales of the private label baked goods and dessert category in U.S. retail stores in 2016, by segment (in million units)U.S. unit sales of private label baked goods and desserts 2016, by segment
- Dollar sales of the private label cookie and cracker category in U.S. retail stores in 2016, by segment (in million U.S. dollars)*U.S. dollar sales of private label cookies & crackers 2016, by segment
- Unit sales of the private label cookie and cracker category in U.S. retail stores in 2016, by segment (in millions)*U.S. unit sales of private label cookies & crackers 2016, by segment
- Dollar sales of the private label syrup and honey category in U.S. retail stores in 2018, by segment (in million U.S. dollars)U.S. dollar sales of private label syrup and honey 2018, by segment
- Unit sales of the private label syrup and honey category in U.S. retail stores in 2018, by segment (in millions)U.S. unit sales of private label syrup and honey 2018, by segment
- Consumer Behavior
The most important statistics
- How aware would you say you are of store brands (products that retailers put their own names or brands on) for the foods you eat?Private label awareness of millennials on food products in the U.S. 2015
- Do you prefer national or private label/store brands when purchasing fresh meat and poultry?U.S. consumers' brand type preference of fresh meat and poultry purchases 2017
- Do you prefer national or private label/store brands when purchasing processed meat and poultry?U.S. consumers' brand type preference of processed meat and poultry purchases 2017
- U.S. population: How many packages of store brand cookies have you eaten in the last 30 days?Packages of store brand cookies eaten in the U.S. 2018
- U.S. population: How many times have you used store brand shampoo in the last 7 days?Usage frequency of store brand shampoo in the U.S. 2018
- U.S. population: How many times have you used store brand deodorant / anti-perspirant in the last 7 days?Usage frequency of store brand deodorant / anti-perspirant in the U.S. 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. private label CPG expenditure by channel 2014
- U.S. private label share of CPG expenditure by channel 2016
- Fastest growing private label CPG categories in U.S. 2017, based on sales growth
- U.S. private label dollar sales share of CPG by department 2015
- U.S. private label unit sales share of CPG by department 2016
- U.S. CPG online and offline sales 2013-2018
- Price inflation of consumer packaged goods in Canada 2012-2016
- U.S. retailers: leading CPG categories 2017
- U.S. CPG sales 2015-2020
- Annual growth of consumer packaged goods in Canada 2012-2016
- Total value of distributed consumer packaged goods coupons in the U.S. 2007-2011
- Average CPG expenditure per household in Canada 2016, by store type
- Total number of CPG coupons distributed throughout the U.S. 2007-2014
- Average CPG basket size per shopping trip in Canada 2016, by store type
- Share of CPG coupons distributed throughout the U.S. by segment 2009-2014
- Consumer packaged goods expenditure per household in West Canada by province 2016
- Total savings from redeemed CPG coupons in the U.S. 2008-2014
- Leading private label packaged food sub-sectors in Canada 2012, by market size
Topics
Studies
- Supermarkets and grocery stores in Canada
- UK consumers: Online grocery shopping
- Grocery retail industry in Norway
- Grocery retailers in Finland
- Food shopping behavior in the United Kingdom (UK)
- Private label in the United Kingdom (UK)
- U.S. Grocery Shopper Trends 2018
- Loblaws
- Food retail in South Korea
- Britvic Soft Drinks Review: Grocery 2018
- Food retail in the United States
- Food retail in Canada
- Food shopping behavior in Canada
- Food retail in Japan
- Food industry in Brazil
Statistics on "Private label market in the U.S."
- Total store brand dollar sales volume in the United States from 2013 to 2017 (in billion U.S. dollars)
- Total store brand dollar sales volume in the United States from 2013 to 2017, by channel (in billion U.S. dollars)
- Store brand dollar sales share in the United States in 2017, by channel
- Private label product expenditure among households in the U.S. in 2016, by ethnicity (in U.S. dollars)
- Leading private label categories in supermarkets in the United States in 2017, based on sales (in billion U.S. dollars)
- Leading private label categories in the United States in 2017, based on sales (in billion U.S. dollars)*
- Leading private label categories in the United States in 2017, based on unit volume (in billions)
- Fastest-growing private label food categories among stores in the United States in 2017, based on dollar sales
- Fastest-growing private label beverage categories among stores in the United States in 2018, based on dollar sales
- Dollar share of private label sales in the United States in 2017, by department
- Organic store brand sales in the United States in 2016, by category (in million U.S. dollars)
- Fastest growing private label non-food categories among stores in the United States in 2016, based on dollar sales*
- Fastest growing private label non-food categories among stores in the United States in 2016, based on unit sales*
- Dollar sales of private label breakfast food in the United States in 2016, by category (in million U.S. dollars)
- Unit sales of private label breakfast food in the United States in 2016, by category (in million units)
- Dollar sales of the private label baked goods and dessert category in U.S. retail stores in 2016, by segment (in million U.S. dollars)
- Unit sales of the private label baked goods and dessert category in U.S. retail stores in 2016, by segment (in million units)
- Dollar sales of the private label cookie and cracker category in U.S. retail stores in 2016, by segment (in million U.S. dollars)*
- Unit sales of the private label cookie and cracker category in U.S. retail stores in 2016, by segment (in millions)*
- Dollar sales of the private label syrup and honey category in U.S. retail stores in 2018, by segment (in million U.S. dollars)
- Unit sales of the private label syrup and honey category in U.S. retail stores in 2018, by segment (in millions)
- Dollar sales of private label coffee and tea products in the United States in 2017, by segment (in million U.S. dollars)
- Unit sales of private label coffee and tea products in the United States in 2018, by segment (in millions)*
- Private label and overall paper products category sales in the United States in 2017 (in million U.S. dollars)
- Private label and overall paper products category unit sales in the United States in 2017 (in millions)
- Sales of the private label pet care products category in U.S. retail stores in 2016, by segment (in million U.S. dollars)*
- Unit sales of the private label pet care products category in U.S. retail stores in 2016, by segment (in millions)*
- How aware would you say you are of store brands (products that retailers put their own names or brands on) for the foods you eat?
- Do you prefer national or private label/store brands when purchasing fresh meat and poultry?
- Do you prefer national or private label/store brands when purchasing processed meat and poultry?
- U.S. population: How many packages of store brand cookies have you eaten in the last 30 days?
- U.S. population: How many times have you used store brand shampoo in the last 7 days?
- U.S. population: How many times have you used store brand deodorant / anti-perspirant in the last 7 days?
- Private label spending on consumer packaged goods in the U.S. in 2014, by channel (in billion U.S. dollars)
- Private label share of consumer packaged goods (CPG) spending in the United States in 2016, by channel
- Fastest-growing private label consumer packaged goods (CPG) categories in the United States in 2017, based on dollar sales growth
- Private label dollar sales share of consumer packaged goods (CPG) in the United States in 2015, by department
- Private label unit sales share of consumer packaged goods (CPG) in the United States in 2016, by department
- Online and offline consumer packaged goods (CPG) sales in the United States in 2013 and 2018 (in billion U.S. dollars)
- Quarterly price inflation of consumer packaged goods (CPG) in Canada from 2015 to 2016*
- Leading retail consumer packaged goods (CPG) categories in the United States in 2017, based on sales (in billion U.S. dollars)
- Consumer packaged goods' (CPG) industry sales in the United States in 2015 and 2020 (in billion U.S. dollars)
- Annual growth rate of consumer packaged goods (CPG) in Canada from 2012 to 2016*
- Total value of distributed consumer packaged goods coupons in the United States from 2007 to 2011 (in billion U.S. dollars)*
- Average CPG expenditure per household in Canada as of October 2016, by store type (in Canadian dollars)
- Total number of Consumer Packaged Goods (CPG) coupons distributed throughout the United States from 2007 to 2014 (in billions)*
- Average CPG basket size per shopping trip in Canada as of October 2016, by store type (in Canadian dollars)
- Share of consumer packaged goods coupons distributed throughout the United States from 2009 to 2014, by segment (in percent)*
- Average consumer packaged goods (CPG) expenditure per household in West Canadian provinces in 2016 (in Canadian dollars)
- Total savings from redeemed Consumer Packaged Goods (CPG) coupons in the United States from 2008 to 2014 (in billion U.S. dollars)*
- Leading private label packaged food sub-sectors in Canada in 2012, by market size (in billion Canadian dollars)
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