Contribution of brand consistency to company revenue in the U.S. 2021
During a 2021 survey carried out among professionals from various industries in the United States, 35 percent of respondents started that brand consistency somewhat contributed to their company's revenue, somewhat being defined as a contribution of 10 to 20 percent. A third of all respondents said that it substantially contributed, meaning it contributed 20 percent of the revenue, or more.
