Total and mobile messenger app retention rates 2014-2015

Average retention rates of messaging apps vs. average of all apps as of January 2015

by Statista Research Department, last edited Mar 24, 2015
Total and mobile messenger app retention rates 2014-2015 This statistic shows the average retention rates of messaging apps compared to the average of all apps as of January 2015. During they survey period it was found that the average 12 month messaging app retention rate was 62 percent. The average app retention rate at this point was 11 percent.
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Average retention rates of messaging apps vs. average of all apps as of January 2015

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