This statistic shows the average retention rates of messaging apps compared to the average of all apps as of January 2015. During they survey period it was found that the average 12 month messaging app retention rate was 62 percent. The average app retention rate at this point was 11 percent.
Average retention rates of messaging apps vs. average of all apps as of January 2015
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic Countries with the most Snapchat users 2024
- Premium Statistic Kakaotalk number of monthly active users worldwide 2013-2022, by quarter
- Basic Statistic Most popular global mobile messaging apps 2024
- Premium Statistic Brazil: reasons for contacting companies via WhatsApp 2023
- Premium Statistic Brazil: main activities on Facebook Messenger 2023
- Premium Statistic Brazil: WhatsApp group chat participation 2022, by type
- Premium Statistic Brazil: frequency of WhatsApp usage 2019-2023
- Premium Statistic Brazil: frequency of Facebook Messenger usage 2023
- Premium Statistic Brazil: frequency of Telegram usage 2019-2023
- Premium Statistic Brazil: WhatsApp users preference on voice call method 2021
About the region
10
- Premium Statistic Global IAP revenue of Facebook Messenger 2017-2023
- Premium Statistic Annual app downloads of Facebook Messenger 2015-2023, by region
- Basic Statistic Mobile app user retention rate worldwide Q3 2023, by category
- Premium Statistic Leading iPhone social media apps worldwide 2023, by downloads
- Premium Statistic Leading Android communication apps worldwide 2022, by revenue
- Basic Statistic Viber: number of registered user IDs 2011-2020
- Basic Statistic Number of monthly active WhatsApp users 2013-2020
- Basic Statistic Number of daily snaps created by Snapchat users worldwide 2017
- Basic Statistic Facebook Messenger: number of monthly active users 2014-2017
- Basic Statistic LINE: number of monthly active users 2014-2016
Selected statistics
1
Other regions
10
- Premium Statistic Brazil: usage of WhatsApp voice call function 2016-2020
- Premium Statistic Canada: Facebook Messenger users 2024, by gender
- Premium Statistic Morocco: Facebook Messenger users 2023, by gender
- Premium Statistic WeChat reach in China 2015, by age group
- Basic Statistic Number of monthly active LINE users in Japan 2013-2020
- Premium Statistic Kenya: Facebook Messenger users 2022, by age group
- Premium Statistic South Sudan: Facebook Messenger users 2022, by age group
- Premium Statistic Algeria: Facebook Messenger users 2023, by gender
- Premium Statistic U.S. Facebook Messenger users 2024, by gender
- Premium Statistic Facebook Messenger users in Egypt 2023, by age group
Related statistics
10
- Basic Statistic Top mobile messaging features by U.S. adults 2018
- Premium Statistic Active global Facebook Messenger usage frequency 2016
- Premium Statistic Active global WhatsApp usage frequency 2016
- Basic Statistic Share of WhatsApp users in selected European countries 2023
- Basic Statistic Leading messaging apps and services in France 2023, by reach
- Basic Statistic Telegram messenger global MAU 2014-2023
- Premium Statistic Leading Android communication apps worldwide 2022, by downloads
- Basic Statistic Growth of WhatsApp Android downloads worldwide Q1 2024, by region
- Basic Statistic Global WhatsApp Google Play downloads Q1 2024, by region
- Basic Statistic Global WhatsApp iOS downloads Q1 2024, by region
Further related statistics
2
Further Content: You might find this interesting as well
Flurry. (March 24, 2015). Average retention rates of messaging apps vs. average of all apps as of January 2015 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/417780/mobile-messenger-app-retention/
Flurry. "Average retention rates of messaging apps vs. average of all apps as of January 2015." Chart. March 24, 2015. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/417780/mobile-messenger-app-retention/
Flurry. (2015). Average retention rates of messaging apps vs. average of all apps as of January 2015. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/417780/mobile-messenger-app-retention/
Flurry. "Average Retention Rates of Messaging Apps Vs. Average of All Apps as of January 2015." Statista, Statista Inc., 24 Mar 2015, https://www.statista.com/statistics/417780/mobile-messenger-app-retention/
Flurry, Average retention rates of messaging apps vs. average of all apps as of January 2015 Statista, https://www.statista.com/statistics/417780/mobile-messenger-app-retention/ (last visited April 26, 2024)
Average retention rates of messaging apps vs. average of all apps as of January 2015 [Graph], Flurry, March 24, 2015. [Online]. Available: https://www.statista.com/statistics/417780/mobile-messenger-app-retention/