Average retention rates of messaging apps vs. average of all apps as of January 2015

Total and mobile messenger app retention rates 2014-2015 This statistic shows the average retention rates of messaging apps compared to the average of all apps as of January 2015. During they survey period it was found that the average 12 month messaging app retention rate was 62 percent. The average app retention rate at this point was 11 percent.
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AverageMessaging apps
1st month36%68%
2nd month29%67%
3rd month25%65%
6th month18%62%
12th month11%62%
AverageMessaging apps
1st month36%68%
2nd month29%67%
3rd month25%65%
6th month18%62%
12th month11%62%
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Description Source More information
This statistic shows the average retention rates of messaging apps compared to the average of all apps as of January 2015. During they survey period it was found that the average 12 month messaging app retention rate was 62 percent. The average app retention rate at this point was 11 percent.
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Release date
March 2015
Region
Worldwide
Survey time period
January 2014 to January 2015
Special properties
New user cohorts
Supplementary notes
Region is presumed.

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