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Total and mobile messenger app retention rates 2014-2015

This statistic shows the average retention rates of messaging apps compared to the average of all apps as of January 2015. During they survey period it was found that the average 12 month messaging app retention rate was 62 percent. The average app retention rate at this point was 11 percent.

Average retention rates of messaging apps vs. average of all apps as of January 2015

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Source

Release date

March 2015

Region

Worldwide

Survey time period

January 2014 to January 2015

Special properties

New user cohorts

Supplementary notes

Region is presumed.

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Statistics on "Mobile messenger apps"

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