Car brands: Honda - statistics & facts

Honda is the fourth leading automotive marque in terms of brand value. It is the flagship brand of the Honda Motor Company, which sells automobiles under its Honda and Acura brands. Honda Motor Company's revenue reached almost 15 trillion Japanese yen in the fiscal year 2020, albeit slightly below the previous year's level.

Honda's advertising spending in the United States peaked at almost 1.4 billion U.S. dollars in 2018 and yet, marketing is only an initial state of presenting a car. What makes an automobile brand valuable from a consumer’s point of view include the quality, fuel economy, handling of varying degrees of terrain, and many other qualities of a car brand. U.S. customers rated Honda cars above average between 2018 and 2019. The CR-V and Civic models are Honda's best-selling vehicles in the United States. Overall, around 1.45 million Honda-badged automobiles were sold to customers in the United States in 2019, making Honda the fourth best-selling car brand and the second most successful Asian car brand in the U.S., trailing only Toyota.

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Car brands: Honda

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Honda Motor Company

Customer satisfaction in the United States


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