Among millennials in the UK, Netflix is currently the brand which is most often talked about in a positive way. According to YouGov's BrandIndex 'Millennial Mentions 2018', 76.5 percent of 18 to 34 year olds have had a conversation in the last two weeks in which the streaming service was given a complimentary mention. In second place, Spotify was discussed positively by 72.9 percent of respondents, while Primark breaks the tech brands' monopoly on popularity with an impressive 71.2 percent.
Favourite brands of UK millennials
Brands
Description
This chart shows the brands that the largest share of 18-34 year olds have heard positive things about in 2018.
