E-commerce in the United Kingdom (UK) - statistics & facts

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Key insights

E-commerce revenue by 2029
185.97bn GBP
E-commerce share of overall retail
38%
Leading e-commerce segment
Fashion

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Overview

Online Retail

Major players

  • Basic Statistic Top online stores in the UK 2024
  • Premium Statistic Most downloaded shopping apps in the UK 2024
  • Premium Statistic Most downloaded marketplace apps in the UK 2024
  • Premium Statistic Leading online marketplaces in the UK 2023, by monthly visits
  • Basic Statistic United Kingdom: top online grocery stores 2024
  • Premium Statistic United Kingdom: Top 10 fashion online stores 2024
  • Premium Statistic Leading websites in the beauty sector UK 2024, by share of voice
  • Premium Statistic Second-hand shopping apps monthly downloads in the UK 2023-2024
  • Premium Statistic Usage of consumer electronics online shops in the UK 2024, by brand

Consumption

Device usage

  • Premium Statistic Online retail website visits and orders in the UK 2024, by device
  • Premium Statistic Most common devices for online purchases in the UK 2023
  • Premium Statistic Cart abandonment rate in the UK 2024, by device
  • Premium Statistic Device preference for online shoppers in the UK Q1 2023-Q4 2024
  • Premium Statistic Device preference for online shoppers in the UK Q2 2023, by generation
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