Leading marketing automation objectives according to B2B marketers worldwide 2017

Published by
Julia Faria
,
Jul 9, 2025
The statistic shows the leading reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017. The source found that
**
percent of surveyed marketers said that generating higher quality leads was the main reason why they used marketing automation.
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Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017

CharacteristicFirst choiceSecond choiceThird choice
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Showing entries 1 to 7 (7 entries in total)
Statistic: Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017

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Release date

September 2017

Region

Worldwide, North America, Europe

Survey time period

April and May 2017

Number of respondents

235 respondents

Special properties

in-house B2B marketers

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Topics

Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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