Leading B2B tactics to acquire prospect and customer data worldwide 2022

Published by
Julia Faria,
Dec 4, 2023
According to a January 2022-released survey among B2B marketing professionals worldwide, 79 percent of respondents cited registration forms on their own websites as the most effective tactic to gain prospect and customer data. Content download or offer forms on dedicated landing pages were cited by 54 percent of respondents, while 47 percent cited in-person events and trade shows.

Leading tactics employed by B2B marketers to acquire prospect and customer data worldwide as of January 2022

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Release date

January 2022

Region

Worldwide

Survey time period

as of January 2022

Number of respondents

186 respondents

Special properties

among B2B marketing professionals from various industries

Supplementary notes

59 percent of respondents based in the United States.
Survey question: "Which of the below tactics for acquiring prospect and customer data do you find most effective?"
Exact date of survey not specified at source. Date of survey utilized here corresponds to date of survey release.

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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