Reported areas of strength in the digital customer engagement sector in the UK 2015

This survey illustrates the share of companies that report areas of strength in digital capabilities in the digital customer engagement sector in the United Kingdom (UK) in 2015. The largest share of companies in this sector (62 percent) responded that using social media to understand and influence customers was their current strength.

Share of companies reporting areas of strength in digital customer engagement in the United Kingdom (UK) in 2015

Share of respondents
Delivering more customised products51%
Using customer feedback to improve service54%
Using customers as advocates & promoters55%
Using social media to understand and influence customers62%
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Sources

Release date

January 2016

Region

United Kingdom

Survey time period

2015*

Number of respondents

1,000 respondents

Special properties

base: UK companies of varying sizes, accross industry sectors, and all regions.

Supplementary notes

* The source does not specify the type or date of survey. The date given is the publication date.

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