Reported areas of strength in the digital customer engagement sector in the UK 2015

Share of companies reporting areas of strength in digital customer engagement in the United Kingdom (UK) in 2015

by Statista Research Department, last edited Jan 12, 2016
Reported areas of strength in the digital customer engagement sector in the UK 2015 This survey illustrates the share of companies that report areas of strength in digital capabilities in the digital customer engagement sector in the United Kingdom (UK) in 2015. The largest share of companies in this sector (62 percent) responded that using social media to understand and influence customers was their current strength.
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Share of companies reporting areas of strength in digital customer engagement in the United Kingdom (UK) in 2015

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Share of respondents
Delivering more customised products51%
Using customer feedback to improve service54%
Using customers as advocates & promoters55%
Using social media to understand and influence customers62%
Share of respondents
Delivering more customised products51%
Using customer feedback to improve service54%
Using customers as advocates & promoters55%
Using social media to understand and influence customers62%
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by Statista Research Department, last edited Jan 12, 2016
This survey illustrates the share of companies that report areas of strength in digital capabilities in the digital customer engagement sector in the United Kingdom (UK) in 2015. The largest share of companies in this sector (62 percent) responded that using social media to understand and influence customers was their current strength.
Show more
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