Christmas in Sweden - statistics & facts

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Key insights

Share of Swedes to whom snow is the most important thing for a real Christmas
**%
Expected retail revenue growth during Christmas in Sweden
*%
Average share of total holiday shopping Swedes planned for Black Friday
**%

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Editor’s Picks
Current statistics on this topic

Recommended statistics

Christmas in Scandinavia

  • Sweden: most important things that make up Christmas 2022
  • Share of holiday shopping planned for Black Friday in the Nordics 2022
  • Norway: retail turnover holiday season 2020-2024
  • Norway: average holiday spending per person at the end of 2024
  • Denmark: share of shoppers gifting second-hand Christmas gifts 2023
  • Poll on purchase intentions on Christmas shopping days in Finland 2021

Christmas food

Consumer behavior

  • Holiday shopping timeline in Sweden in 2022
  • Sweden: days when customers make the most purchases 2021
  • Survey on sources for buying Christmas gifts in Sweden 2024
  • Christmas gift shopping online in Sweden 2016-2023
  • Prognosis for Christmas gift shopping online in Sweden in 2021

Budget and spending

  • Average budget for Christmas in Sweden 2021, by gender
  • Sweden: holiday shopping plans among consumers 2022
  • Survey on development of Christmas shopping consumer demand in Sweden 2022

Retail

  • Sweden: retail trade growth rate during the holiday season 1992-2024
  • Christmas trade revenue growth in Sweden 2010-2024, by branch
  • Christmas retail trade revenue in Sweden 2000-2024
  • Christmas gift online purchase intention from abroad in Sweden 2020-2021
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