Type of data that would replace third-party cookies in the U.S. 2020

Published by
Christopher Ross
,
Jul 11, 2025
During a 2020 survey carried out among senior marketing and publishing executives from small to mid-sized enterprises from the United States,
****
percent of respondents stated they believed email addresses would replace third-party cookies as a consumer identifier;
***
percent believed the cookies would be replaced by phone numbers.
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Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020

CharacteristicShare of respondents
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Showing entries 1 to 6 (6 entries in total)
Statistic: Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020

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Release date

February 2021

Region

United States

Survey time period

Q4 2020

Number of respondents

200 respondents

Special properties

among senior marketing and publishing executives from small to mid-sized enterprises

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