During a November 2020 survey carried out among U.S. brand and agency media planners and buyers, as well as marketers, 58 percent named the ability to reach younger audiences an advantage of over-the-top (OTT) and/or connected TV (CTV) advertising.
Advantages of over-the-top (OTT) and/or connected TV (CTV) advertising over linear TV advertising in the United States in 2020
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IAB (U.S.). (December 15, 2020). Advantages of over-the-top (OTT) and/or connected TV (CTV) advertising over linear TV advertising in the United States in 2020 [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/1227166/advantages-ctv-ott-advertising-usa/
IAB (U.S.). "Advantages of over-the-top (OTT) and/or connected TV (CTV) advertising over linear TV advertising in the United States in 2020." Chart. December 15, 2020. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/1227166/advantages-ctv-ott-advertising-usa/
IAB (U.S.). (2020). Advantages of over-the-top (OTT) and/or connected TV (CTV) advertising over linear TV advertising in the United States in 2020. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/1227166/advantages-ctv-ott-advertising-usa/
IAB (U.S.). "Advantages of Over-the-top (Ott) And/or Connected Tv (Ctv) Advertising over Linear Tv Advertising in The United States in 2020." Statista, Statista Inc., 15 Dec 2020, https://www.statista.com/statistics/1227166/advantages-ctv-ott-advertising-usa/
IAB (U.S.), Advantages of over-the-top (OTT) and/or connected TV (CTV) advertising over linear TV advertising in the United States in 2020 Statista, https://www.statista.com/statistics/1227166/advantages-ctv-ott-advertising-usa/ (last visited June 27, 2022)