Advantages of CTV/OTT over TV advertising in the U.S. 2020

Published by
Michele Majidi,
Jan 6, 2023
During a November 2020 survey carried out among U.S. brand and agency media planners and buyers, as well as marketers, 58 percent named the ability to reach younger audiences an advantage of over-the-top (OTT) and/or connected TV (CTV) advertising.

Advantages of over-the-top (OTT) and/or connected TV (CTV) advertising over linear TV advertising in the United States in 2020

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Release date

December 2020

Region

United States

Survey time period

November 12 to 30, 2020

Number of respondents

135 respondents

Special properties

among brand and agency media planners and buyers, as well as marketers

Supplementary notes

Original question: "Which, if any, of the following do you think CTV/OTT delivers better than Linear TV in terms of the big screen?"

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Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

Further related statistics

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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