Most effective marketing channels for e-commerce in Europe 2020-2030

Published by Statista Research Department, Jan 6, 2023
During a 2020 survey carried out among leaders of largest ecommerce retailers in Europe, influencer marketing was found to yield the highest return on investment (ROI), named by 52 percent of respondents; however, 67 percent projected that by 2030, social media advertising would be the most effective channel.

Marketing channels yielding highest return on investment (ROI) according to e-commerce retailers in Europe in 2020 and 2030

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Release date

May 2020

Region

Europe

Survey time period

early 2020

Number of respondents

100 respondents

Special properties

among leaders of largest e-commerce retailers

Supplementary notes

Original question: "Which marketing strategy yields the highest ROI now, and which will be the most effective in 10 years?"
The survey was carried out in Belgium, Denmark, Finland, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

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