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Most effective marketing channels for e-commerce in Europe 2020-2030

Marketing channels yielding highest return on investment (ROI) according to e-commerce retailers in Europe in 2020 and 2030

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Release date

May 2020



Survey time period

early 2020

Number of respondents

100 respondents

Special properties

among leaders of largest e-commerce retailers

Supplementary notes

Original question: "Which marketing strategy yields the highest ROI now, and which will be the most effective in 10 years?"
The survey was carried out in Belgium, Denmark, Finland, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

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