Media and device use among Millennials in the United States in 2015

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Share of respondents
Game console56%
MP3 player51%
Tablet computer50%
E-book reader18%

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The graph shows data on media and device use among Millennials in the United States in 2015. It was found that 51 percent of Millennials used an MP3 player at the time of the survey. In 2016, Millennials spent the majority of their media time watching television, 2,424 minutes in total. They also spent a further 224 minutes playing a games console and 41 minutes watching video on a smartphone. Despite the rise of connected TVs and smartphones, the majority of Millennials still prefer to watch video content on a traditional TV. In contrast, only one percent of Millennial consumers stated that they preferred to watch video content on a tablet.
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Release date
October 2015
United States
Survey time period
Age group
18-29 years

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