Germany's share in global ad spend 2014-2023
In 2023, the share of Germany in global advertising spending was estimated to amount to 4.1 percent, marking a decrease from the previous year's value of 4.2 percent.
Share of Germany in global advertising spending from 2014 to 2023
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Other statistics that may interest you Advertising in Germany
Overview
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- Premium Statistic Advertising investments and net advertising revenue of the media in Germany 2009-2023
- Basic Statistic Year-on-year advertising investment change in Germany 2011-2022
- Premium Statistic Advertisers with highest advertising spending in Germany 2024
- Premium Statistic Industries ranked by advertising investments in above-the-line media in Germany 2023
- Basic Statistic Advertising spending in Germany 2018-2028, by platform
- Basic Statistic Innovation expenditure of the advertising industry Germany 2008-2024
- Basic Statistic Advertising job openings in the advertising industry in Germany 2001-2023
Television advertising
7
- Premium Statistic Gross television advertising spending in Germany 2022-2024
- Premium Statistic TV ad revenue in Germany 2023, by platform
- Premium Statistic Gross advertising revenue of TV channels in Germany 2022
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
- Premium Statistic Largest free TV advertisers in Germany 2022
- Premium Statistic Companies with most free TV spots aired in Germany 2022
- Premium Statistic TV ad spend in Germany 2023, by industry
Print advertising
6
- Premium Statistic Paid circulation of newspapers in Germany Q2 2024, by type
- Basic Statistic Daily newspaper sales Germany 2015 to 2023
- Premium Statistic Net advertising revenue of newspapers in Germany 1995-2023
- Premium Statistic Net advertising revenue of consumer magazines in Germany 2004-2023
- Premium Statistic Magazines with the highest advertising revenues in Germany 2023
- Premium Statistic Magazines with the most advertising pages in Germany 2023
Internet advertising
8
- Premium Statistic Monthly online ad spending in Germany 2022-2023
- Premium Statistic Online advertising expenditure in Germany 2006-2023
- Premium Statistic Internet advertising investments in Germany 2006-2022
- Premium Statistic Distribution of TV ad revenue in Germany 2023, by marketer
- Premium Statistic Leading 20 mobile advertising marketers reach in Germany 2023
- Premium Statistic Digital marketing spend in Germany 2023, by type
- Premium Statistic Gen Z attitudes to online advertising in Germany in 2023
- Premium Statistic Use of ads on social media Germany 2022
Radio advertising
6
- Premium Statistic Radio ads: monthly gross sales in Germany 2021-2024
- Premium Statistic Daily radio listening time in Germany 1995-2022
- Premium Statistic Leading 20 radio stations in Germany 2024, by listeners
- Premium Statistic Radio advertising: investments made in Germany 2021-2022, by industry
- Premium Statistic Gross advertising revenue of radio advertising marketers in Germany 2023
- Premium Statistic Reach of marketers in radio advertising in Germany according to ma 2024 Audio II
Out-of-home and cinema advertising
6
- Premium Statistic OOH advertising: monthly gross revenue in Germany 2020-2024
- Premium Statistic Gross revenues from out-of-home (OOH) advertising in Germany 2014-2023, by segment
- Premium Statistic Companies with the highest investments in out-of-home advertising in Germany 2023
- Premium Statistic Cinema advertising: monthly gross revenue in Germany 2022-2024
- Premium Statistic Number of DOOH screens in Germany 2000-2022
- Premium Statistic Number of DOOH screens in Germany 2023, by location
Agency rankings
4
- Premium Statistic Leading owner-run German communications agencies in 2023
- Premium Statistic Most successful agencies according to ADC creativity ranking in Germany 2023
- Premium Statistic Ranking of the best agencies in digital creation in Germany 2022
- Premium Statistic Most creative advertising agencies in Germany 2023
Advertising impact
3
Forecasts
8
- Premium Statistic TV advertising revenues in Germany 2017-2027
- Premium Statistic Magazine advertising revenue in Germany 2015-2028
- Premium Statistic Newspaper advertising revenue in Germany from 2003-2028
- Premium Statistic Online advertising revenue in Germany 2017-2027
- Premium Statistic Revenues from mobile online advertising in Germany 2015-2027
- Premium Statistic Outdoor advertising revenue in Germany 2003-2028
- Premium Statistic Online advertising revenue growth in Germany 2017-2027
- Premium Statistic Online TV ad revenue in Germany 2017-2027
Further related statistics
9
- Breakdown of U.S. online ad revenue 2023, by format
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- NatWest group cost income ratio 2012-2023
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Global Hunger Index scores: leading countries 2017
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
- Consumer magazine industry revenue in North America 2008 -2016
- Caribou Coffee total annual revenue 2011
Further Content: You might find this interesting as well
Statistics
- Breakdown of U.S. online ad revenue 2023, by format
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- NatWest group cost income ratio 2012-2023
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Global Hunger Index scores: leading countries 2017
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
- Consumer magazine industry revenue in North America 2008 -2016
- Caribou Coffee total annual revenue 2011
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
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Starter Account
For single users
$199 USD
per month, billed annually
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- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Dentsu. (February 14, 2024). Share of Germany in global advertising spending from 2014 to 2023 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/298159/share-advertising-spending-germany/
Dentsu. "Share of Germany in global advertising spending from 2014 to 2023." Chart. February 14, 2024. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/298159/share-advertising-spending-germany/
Dentsu. (2024). Share of Germany in global advertising spending from 2014 to 2023. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/298159/share-advertising-spending-germany/
Dentsu. "Share of Germany in Global Advertising Spending from 2014 to 2023." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/298159/share-advertising-spending-germany/
Dentsu, Share of Germany in global advertising spending from 2014 to 2023 Statista, https://www.statista.com/statistics/298159/share-advertising-spending-germany/ (last visited November 09, 2024)
Share of Germany in global advertising spending from 2014 to 2023 [Graph], Dentsu, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/298159/share-advertising-spending-germany/